Let's do SEO by yourself!

There is a lot of misconception about SEO.

Oftentimes people avoid SEO because of two reasons.

Money and skills.

But there is a lot you can do by yourself, without paying for a SEO agency and without becoming a SEO Freelancer.

Let me show you how to get some rankings, even as a non-SEO.

Step by step and easy to use for everyone.

Let’s start from scratch.

What is SEO?

SEO stands for search engine optimization. You take a website and start optimizing it for search engines.

But what does that mean, to optimize a website?

Well, let’s say I would ask you to optimize your website, without knowing SEO. What would you do?


Most people would start checking their content. They would fix grammar errors and maybe rewrite some paragraphs. Others would check if everything is working fine.

If I click a menu link, does the right page pop up? Is the page speed acceptable or are there any 404 issues.

They would check their website from a user standpoint and here is the thing:

That is exactly what other SEO’s do. Of course, many of them do a lot more than this, but these are the essentials.

Even more important, these are things that can decide if your page ranks or not.

But how to get the rankings?

Let’s say you do these things, you write some fresh content, fix some errors and then what? Will you be rewarded with organic traffic immediately?

Well it depends. It all depends on your Keyword. A Keyword is a term you want your page to show up for. Let me give you an example.

Let’s say you are a blogger and you just wrote a review about your favorite book.

What would you naturally want to rank for? Probably something like

“[name of the book ] + review”

One thing is for sure.

This so-called keyword should show up in your text somewhere. But where?

There are a few essential spots to include your keyword. Even as a non-SEO you can follow these very easily.

Essential keyword sports

Let’s go through them one by one. But before we do that let’s check two other very important things.

Keyword Difficulty and Search Volume

Now here is the thing: If you manage to rank for some gobbledygook term that no one is using, you won’t get any traffic.

Same goes for ranking for something like “buy best pc”. As you probably can image, there is a lot of competition for this term.

So you have to find the right balance. There a lot of keywords that are incredibly easy to rank for.

But how to find these Keywords?

I use the KWFinder tool for that, it is a paid tool but you can try it out for free.

Now back to the spots where to include your keyword.

Your SEO content

Usually, when you write articles, your keyword will show up naturally in your text. I mean if you are writing about your favorite book, you probably start your text by saying:

“Today I want to review one of my favorite books”.

And even if you don’t, if you use natural language Google will understand that this is an article about a book - your favorite book.

So what is even more important, start using your keywords in the other three spots as well.

Your SEO title

my seo title that I've been using
As you can see I've put a lot of keywords in my title.

Depending on where you’ve built your website, it should be fairly easy to change the title of your page. If you are using WordPress you can use the free Yoast plugin. If you use any other CMS, you need to find out the best way to do that.

But no worries!

If you aren’t able to find anything helpful, check our SEO Facebook Group. We’ll take a look and help you out.

So back to the title.

So many times I see people writing really incredible content and then the title looks like this:

Content 03/12/2020 - Author: Nicki

It is worthwhile to mention that this is the most important place for your keyword.

So don’t let this number one keyword spot blank, no matter if you do SEO, add your most important keyword in here.

H1/H2 title

Instead of starting your text straight away or using a strong tag for your subtitles, use the H1/H2 tag.

Take this article as a reference, I’ve been using subtitle throughout the whole page.

What keywords to use for your subtitles?

Most of the time this comes naturally, so don’t stress out too much. Just think about what makes sense.

If you are writing about a book, you could for example use character names, places or the name of the author.

Use keywords that are related to your topic.


This is something people also aren’t aware of but it is fairly easy to follow. If you write an article, don’t let your URL look like this:


Search engine robots are using these to figure out what your page is about. So make them keyword-rich, for example:


That being said.

Before you change all your URL’s now, make sure you 301 redirect the old ones to your new ones and check your rankings before you do that. If you are already ranking on the number one spot, don’t change the URL.

Let get those rankings!

After changing all these things, here is what you can do now:

Take one of your articles or pages and think about what keyword it could show up for. Then google this Keyword.

Check the first ten pages.

If you find it, write down your ranking.

Adjust the titles, the H1, the H2 or maybe even the text. Make sure that the text contains your keyword and that it is still readable.

For example, if you use a lot of text but subtitles are nowhere to be found, add them. Add a lot of images, subtitles, lists or illustrations.

Then sign up for google’s search console and submit your page. Don’t worry, this step is very easy.

google search console
Just click "Start Now" and follow the steps.

After one hour, check your rankings.

Service pages and local SEO

What if you not writing article pages but instead you’re trying to rank for service pages or maybe even local SEO.

Well, you still start by putting up your keywords into the title, the URL, the subtitles, and the text.

But let me show you what else is important for service pages.

If you google “Freelance web designer barcelona” you will find one of my pages in the first place.

google serps with my page in the number one spot
No idea how I've come up with this name.

What’s interesting here is:

This page has zero backlinks.

It simply ranks very well because google understands it 100%.

Let me show you step by step why.

The URL structure

Having keywords in your url is one solution but to make sure Google will understand you as a whole, you need to become more creative.

Let’s have a look at my url structure.

url structure service pages
Easy to find all my services.

Under the service item, you will find all my services listed.

Now is there something you that you notice?

#1 All these things are considered to be part of a freelance web designer. Google knows that. #2 They all are under my service URL. This means google knows that these are my actual services and that I do not provide blog posts or some job offerings.

So in the end my url looks like this:


Now hoe effective is that?

Search engine crawlers do not only know that I am offering these web design related services but I was also able to put on of my my keywords into these url’s.

The oppsite to this structure is this one:


You see?

Google not only has no idea what this is but also it has no idea that I am based in Barcelona. So make sure you get your url structure right.

Hope this article will give you guys a small help getting started with search engine optimization. If you have any questions, please feel free to join our SEO and web design group on Facebook.

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